How to Price Catering Jobs (With Examples) (2026)
Quoting a catering job on gut feel is how you end up working a Saturday for nothing. Pricing catering, line by line, with two costed examples.
The cost stack, prime-cost tracking, waste, labour and the levers that move margin
Short answer: lower restaurant operating costs by attacking the cost stack in priority order. Prime cost (food plus labour) is 55 to 65 percent of revenue, so it is where the money is: track it weekly, cut waste, renegotiate suppliers and right-size labour to demand. Then keep occupancy under roughly 10 to 12 percent, cut delivery-app commission by moving repeat customers to direct ordering, consolidate stacked software into one platform, and shop card processing on your effective rate. Net margins are thin (about 3 to 9 percent), so a few points off the cost stack is often the whole profit.
You cannot cut what you cannot see. Before you touch anything, map every dollar of revenue against where it goes. Most independent restaurants land close to the bands below. If a line is well above its target, that is your first project.
| Cost line | Typical share of revenue | What it covers |
|---|---|---|
| Food (COGS) | 25 to 35 percent | Ingredients, packaging, spoilage |
| Labour | 25 to 35 percent | Wages, tips, payroll taxes, benefits |
| Prime cost (food + labour) | 55 to 65 percent (60 percent benchmark) | The two above, tracked together |
| Occupancy (rent) | Under roughly 10 to 12 percent | Rent, rates, common-area costs |
| Utilities | Roughly 3 to 5 percent | Power, gas, water, waste |
| Marketing | Roughly 2 to 5 percent | Ads, promotions, loyalty, email & SMS |
| Delivery & processing | Varies widely | App commission (15 to 30 percent of those orders), card fees |
| Net profit | 3 to 9 percent | What is left after everything above |
Two things jump out. First, prime cost dwarfs everything else, so a one-point improvement there beats a big saving on a small line. Second, net margin is what survives at the bottom, and it is thin. If your rent runs above about 12 percent of revenue, hitting a healthy 3 to 5 percent net gets hard, and you have to be sharper everywhere else. For a deeper walkthrough of the food-plus-labour number, see our guide to restaurant prime cost.
Chasing tiny savings across dozens of lines burns time for little return. These seven levers are ordered roughly by impact for a typical independent. Work top down.
A monthly close tells you the damage after it is done. A weekly prime-cost number lets you catch a slipping food cost or an over-scheduled week while you can still fix it. Take your food and beverage purchases plus total labour for the week, divide by sales for the same week, and compare to your 55 to 65 percent target. If one week spikes, you know exactly where to look before it becomes a pattern.
Waste is money you already paid for and threw away. Cost every recipe so you know the true plate cost, standardise portions so a dish costs the same whoever plates it, and run counts weekly to catch over-ordering and spoilage. On high-volume items, trimming a few percent of waste moves food cost more than any menu-wide price change, and it does not cost you a single guest.
Prices drift up quietly. Review your top spend items, ask your reps for better pricing on volume, and consolidate orders where you can so you are a bigger, more valuable account to fewer suppliers. Even a modest improvement on your largest ingredient lines flows straight to the bottom line because food is such a large share of revenue.
Labour is the other half of prime cost, and overstaffing quiet shifts is the most common leak. Build the roster off sales history so you staff the Friday rush and trim the dead Tuesday afternoon, cross-train so fewer people cover more roles, and watch overtime. A staff-scheduling tool tied to sales makes this routine rather than guesswork: our restaurant labour cost calculator helps you find the target hours for each day.
The big delivery apps take roughly 15 to 30 percent of every order they send you, and they own the customer relationship. That cut is often the whole margin on a delivery order. The honest play is not to quit the apps outright, since they are real discovery, but to move your repeat customers onto your own direct ordering. On Plattr, direct orders carry a low per-order fee from 2.5 percent, a fraction of what the apps charge, and the customer record stays yours. For the full breakdown of what each app takes, see food delivery commission rates.
Count what you pay every month for ordering, POS, loyalty, email and SMS, reviews, rostering and reporting. Many restaurants run five or more separate subscriptions, and those tools rarely share data cleanly, so staff re-enter the same information in three places. Moving to one platform cuts the stacked bill to a single line and removes the double entry. Plattr bundles roughly 40 apps behind one login and one bill, so the operating cost of your software drops and your sales, loyalty and customer data finally live together.
Do not compare processors on the headline rate. Compare on your effective rate, which is total card fees divided by total card sales, because that captures the per-transaction cents and any monthly fees. Card-present contactless typically lands around 2.4 to 2.7 percent plus 10 to 30 cents. Over roughly 10,000 dollars a month in card sales, interchange-plus pricing often beats flat-rate. Plattr bundles payments from 2.5 percent, so payments and ordering sit on one platform instead of stacking a separate processor on top of your POS.
Numbers make the levers concrete. Take a small independent doing 80,000 dollars in monthly revenue, sitting a little above its targets. Here is the before, and a realistic after once three levers are pulled: prime cost tightened by two points, delivery commission reduced by moving repeats to direct ordering, and a stack of separate subscriptions consolidated into one platform. All shares are of that 80,000 dollars in revenue.
| Cost line | Before (per month) | After (per month) | Change |
|---|---|---|---|
| Food (COGS) | $26,400 (33 percent) | $25,600 (32 percent) | -$800 |
| Labour | $25,600 (32 percent) | $24,800 (31 percent) | -$800 |
| Delivery-app commission | $4,000 | $2,600 | -$1,400 |
| Software subscriptions | $900 | $400 | -$500 |
| Card processing | $2,100 | $2,000 | -$100 |
| All other operating costs | $14,000 | $14,000 | no change |
| Total costs | $73,000 | $69,400 | -$3,600 |
| Net profit | $7,000 (8.75 percent) | $10,600 (13.25 percent) | +$3,600 |
None of these moves is dramatic on its own: two points off prime cost, a chunk of delivery volume shifted to direct ordering, and one consolidated software bill. Together they add 3,600 dollars a month, which is 43,200 dollars a year, and they lift net profit from a healthy result to a strong one. The point is not the exact figures, which depend on your venue, but the shape: modest, compounding wins on the big lines beat heroic effort on the small ones. Because those savings drop straight to cash, they also ease the month-to-month squeeze covered in our guide to restaurant cash flow.
Cost cutting goes wrong when it hits the guest experience or chases the wrong lines. Watch for these.
Plattr is an all-in-one platform for food businesses, roughly 40 apps behind one login and one bill: online ordering, POS, menus, inventory, loyalty, email and SMS marketing, rostering, reviews, catering, reporting and payments. On operating costs it helps in three concrete ways. It moves repeat customers onto direct ordering, where the per-order fee is low, from 2.5 percent, instead of the 15 to 30 percent the delivery apps take. It replaces a stack of separate subscriptions with one bill, so your software cost drops and your data stops living in silos. And because orders from your storefront, table QR and receipt QR land with your in-store sales against the same customer record, your reporting shows the real prime-cost and margin picture without stitching exports together. Plattr is a platform, not a bare payment processor or accounting product, so pair its reporting with your accountant for the full financial view.
Plattr publishes this blog; we have tried to be fair. Last reviewed August 2026.
What are the biggest operating costs for a restaurant?
Prime cost, which is food plus labour, is by far the biggest, typically 55 to 65 percent of revenue with 60 percent as a common benchmark. After that come occupancy (rent, roughly under 10 to 12 percent), utilities, marketing, delivery-app commission and card processing.
What is a good prime cost for a restaurant?
Aim for 55 to 65 percent of revenue, with 60 percent a widely used benchmark. Food usually runs 25 to 35 percent and labour 25 to 35 percent. Track it weekly, not monthly, so a bad week does not compound.
How can I lower food costs without raising prices?
Cost your recipes, cut waste with tighter prep and portioning, run weekly counts, and renegotiate with suppliers or consolidate orders for better pricing. Small swaps on high-volume items move the number more than menu-wide price hikes.
How do delivery apps affect my operating costs?
The big apps take roughly 15 to 30 percent of each order, which is often the difference between profit and loss on delivery. Use them for discovery, then move repeat customers to your own direct ordering, where Plattr adds a low per-order fee from 2.5 percent so you keep far more of each sale.
Does consolidating software actually save money?
Yes, if you are paying separate subscriptions for ordering, POS, loyalty, email and reporting, the monthly total adds up and the tools rarely share data cleanly. Running them on one platform cuts the stacked bill and removes double entry.
What net profit margin should a restaurant expect?
Average net margin is roughly 3 to 9 percent. Full-service and fine dining tend to sit at 3 to 5 percent, casual around 3 to 6 percent, fast casual 5 to 8 percent and quick service 6 to 9 percent. Controlling prime cost and occupancy is what protects that thin margin.
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