This walkthrough sends a one-off campaign to your customers. Automations (welcome series, win-back) are a separate guide.
1. Open Email Marketing
Sidebar → Marketing → Email Marketing.
2. Create a campaign
Click + New campaign. Pick a template or start blank.
3. Set the basics
- Subject — what shows in the inbox. Aim for 35-50 characters.
- Pre-header — the grey preview text after the subject.
- From name — usually your business name.
4. Drag in blocks
Use the block editor to add:
- Hero image
- Heading + body
- Product card (links live products straight from your menu)
- Button (call to action)
- Footer (unsubscribe + business address — automatic)
5. Pick your audience
- All subscribers — every customer who opted in.
- Tag — filter by a tag (e.g.
loyalty-gold). - Custom segment — RFM segments from the CRM.
6. Send or schedule
Click Send now or Schedule for later. We send via Amazon SES — delivery is near-instant.
After sending
Open the campaign to see opens, clicks, and unsubscribes in real time.