GloriaFood review (2026): is the free plan worth it?
GloriaFood gives you a genuinely free ordering and reservation widget with no per-order commission. Here is what free actually covers, what you pay for, and how it compares.
Six ways to cut delivery commission, ranked and compared, with an at-a-glance table
Short answer: the best Uber Eats alternative for most restaurants is your own direct-ordering channel, because it swaps a 15-30% marketplace commission for a small per-order fee while you keep the customer. Plattr is our pick because it runs direct online ordering from around 2.5% per order (region-dependent), you own your customer list, and it is free to start. Marketplaces still earn their keep on one thing, discovery, so the smart move is not to quit them cold but to shift your repeat orders to a channel you control. Below are six alternatives across two buckets: direct-ordering platforms that cut commission, and other marketplaces with their own tiers.
One disclosure up front: Plattr publishes this blog, so treat this as an informed but interested view; the fit tests below are written to be useful whichever way you go. We name each option's genuine strengths, and we are honest that marketplaces buy you reach that a direct channel does not.
Almost nobody types this because they dislike the app. They type it because of the invoice. Uber Eats raised its rates in March 2026: the Lite plan moved to around 20% (it was 15%), Plus sits near 25% (30% on Uber One orders), and Premium is around 30%, with pickup at roughly 7% when you use validated in-store pricing or 10% otherwise, and self-delivery near 15% (check their current pricing, as tiers change). On a busy week those points add up to real money, and the diner, the phone number, and the ordering habit all belong to Uber, not to you.
So the real question behind the search is: how do I keep the orders while paying less and owning the customer? That splits alternatives into two honest buckets. Bucket A is direct-ordering platforms that replace commission with a small fee and give you the customer data. Bucket B is other marketplaces, which change your reach and your commission tier but keep the same rent-a-diner model. You will likely want a mix.
| Bucket | What it is | Who owns the customer | Typical cost |
|---|---|---|---|
| A: Direct ordering | Orders through channels you control (your site, QR, a direct-order app) | You | A small per-order fee plus card processing |
| B: Marketplaces | You list on a diner-facing app that brings reach | The marketplace | 15-30% commission on delivery orders |
The winning pattern for most independents is not either-or. Keep one or two marketplaces for discovery, and route the repeat customers they send you into a direct channel so the second and tenth orders cost you a fee, not a commission. Now the six options.
Plattr is the best Uber Eats alternative for most independent restaurants because it turns commission into a small fee, gives you the customer data, and puts ordering, loyalty, email, and more behind one login instead of a stack of monthly subscriptions. Direct online ordering runs from around 2.5% per order (region-dependent), a fraction of the 15-30% delivery apps charge, and it works on the devices you already have with no proprietary hardware to buy. Because it is direct, the diner's details, order history, and marketing consent are yours, which is the part marketplaces never give back.
The honest limit: direct ordering does not hand you brand-new customers the way a marketplace can. You bring the demand through your own signage, socials, receipts, and email, and Plattr keeps the cost of serving that demand low. It is free to start, so you can stand up an ordering page and test it against your marketplace numbers before you commit. That combination, roughly 40 apps in one login, from 2.5%, customer ownership, no hardware lock-in, is why it leads this list.
Adding an ordering button to a site you already run is the most literal alternative to renting space on Uber Eats. Guests browse your menu, pay, and pick up or get delivery through a courier or dispatch integration, and you pay card processing (typically around 2.6-2.9% depending on card-present versus online) plus whatever your ordering tool charges, not a 20-30% commission. It reinforces your brand rather than the app's, and every order builds your own email and SMS list.
The catch is that a bare website does not market itself. You will need to drive traffic and, if you want delivery, arrange a courier. Plenty of restaurants run this well as their core channel and keep one marketplace purely for discovery. If you go this route, make sure the ordering tool records customer data you can actually export and use, because a checkout that keeps the list hostage is only half an upgrade.
Square Online is a genuinely good, low-friction way to take direct orders, and it shines if you already run Square at the counter. There is a free plan plus paid tiers around $69 a month, and processing sits near 2.6% plus 10c in person or 2.9% plus 30c online (check current pricing). Because it plugs straight into a Square point of sale, menu and payment plumbing is simple, and orders land in the same system your staff already use.
Where it stops is scope. Square Online is order-taking rather than an all-in-one operating system, so loyalty, deeper email marketing, and reservations often come as separate add-ons at their own prices. For a Square-first shop that just wants commission-cheap online orders, it is a very reasonable pick; for a venue that wants ordering, loyalty, and marketing to live together, weigh the total of those add-ons against a single platform.
GloriaFood is a widely used online-ordering widget with a free core that takes unlimited orders through your site and social pages, which makes it a popular first step away from marketplaces. You pay card processing on orders and can add paid modules (branded apps, promotions, and similar) if you want them. For a small venue that mainly needs a clean order button without a monthly software bill, it does the job and keeps the order direct.
Be clear-eyed about the ceiling. The free tier is deliberately lean, delivery relies on your own drivers or an integration, and the deeper features arrive as paid extras, so the real cost depends on what you switch on (check their current pricing). It is a fine commission-cutting tool for order-taking; it is not a full operating system for the rest of the business. Treat it as bucket A, and pair it with a plan for owning and marketing to the customers it captures.
DoorDash belongs in bucket B: it is another marketplace, not a way out of commission, but it is a legitimate alternative if your goal is different or additional reach rather than lower cost. Its delivery tiers run roughly Basic 15%, Plus 25%, and Premier 30%, with pickup near 6% and no monthly fee, so you pay per order (check current pricing). In many markets its coverage and diner base differ from Uber Eats, so switching or adding it can genuinely change how many new people find you.
Its real strength is discovery, and that is worth paying for when someone is choosing dinner in an app and has never heard of you. The honest caveat is that the model is identical to Uber Eats: you rent access to their diners, the customer stays theirs, and the commission scales with the tier. Use it deliberately for reach, and route the repeat customers it sends you into a direct channel so their next orders cost you a fee, not 15-30%.
Grubhub is the other established marketplace to weigh, again as bucket B. It runs its own commission tiers for marketplace delivery and marketing, plus lower-cost options when you handle your own delivery, and its footprint is strongest in particular regions and campuses (check their current pricing, since plans and rates change). If your area skews toward Grubhub diners, it can bring reach that Uber Eats and DoorDash do not.
The verdict mirrors DoorDash. You are buying discovery and paying commission for it, and the diner remains a Grubhub customer. That is a fair trade for the top of the funnel, but it is not a substitute for a channel you own. Pick the one or two marketplaces that actually match your local diner base, keep the rest off your counter, and make sure repeat business lands somewhere you keep the margin and the relationship.
| Option | Model | Typical cost | Best for |
|---|---|---|---|
| Plattr direct ordering | Direct, you own the customer | From ~2.5% per order plus processing | Repeat orders and owning your data |
| Own website ordering | Direct, brand-controlled | Processing plus a tool fee | Venues with existing web traffic |
| Square Online | Direct, Square-integrated | Free-$69/mo plus ~2.6-2.9% processing | Square-first shops |
| GloriaFood | Direct, widget | Free core plus processing and paid add-ons | Small venues wanting a fast order button |
| DoorDash | Marketplace | ~15-30% delivery, ~6% pickup | Discovery and new customers |
| Grubhub | Marketplace | Own commission tiers, cheaper self-delivery | Regions that favour Grubhub |
Read the table as two buckets, not a single ranking. The direct options cut cost and hand you the customer; the marketplaces buy reach at a commission. A healthy setup usually takes one from each: a direct channel as the core, and a marketplace or two feeding the top of the funnel. For the deeper cost breakdown, our guide to food delivery commission rates lays out how each app's tiers actually add up.
Say a customer places a $40 order. On an Uber Eats Plus tier near 25%, the commission is about $10, so before food and labour you keep roughly $30 from that order. Take the same $40 order through a direct channel at around 2.5% plus card processing near 2.9%, and the platform-plus-processing cost is roughly $2.16, leaving about $37.84. That is close to $8 more per order kept, on the same food and the same guest.
| Line | Uber Eats (~25%) | Direct ordering (~2.5% + ~2.9%) |
|---|---|---|
| Order value | $40.00 | $40.00 |
| Platform and processing cost | ~$10.00 | ~$2.16 |
| Kept before food and labour | ~$30.00 | ~$37.84 |
Now multiply. If 20 repeat orders a week move from marketplace to direct, that is roughly $160 a week, or over $8,000 a year, kept on orders you were already getting. The number is illustrative and depends on your tiers and mix, so run it with your own average ticket and volume; the pattern, direct beats commission for repeat business, holds almost everywhere. This maths is exactly why the honest framing is not about zero fees, it is that direct ordering costs far less per order.
The goal is to migrate demand, not to gamble your volume. Do it in a sequence so the direct channel is proven before you lean on it.
For the fuller playbook, including how to balance channels over a season, see our guide to a sensible restaurant delivery strategy. If cost is the whole reason you are here, the roundup of the best free online ordering tools shows where you can start direct ordering at little to no monthly cost.
| Pick a marketplace if... | Pick Plattr direct ordering if... |
|---|---|
| You mainly need new-customer discovery in an app | Your regulars already know your name and reorder |
| You have no way to drive your own traffic yet | You have signage, socials, receipts, or an email list to lean on |
| You are fine renting the customer relationship | You want to own the customer, the data, and the margin |
| A commission per order is acceptable for reach | You want to pay a small per-order fee, from ~2.5%, instead |
Most restaurants land in both columns, which is the point: use a marketplace for what it is genuinely good at, and let a direct channel carry the repeat business it is bad at pricing fairly. If you are still unsure whether the app is pulling its weight, our breakdown of whether Uber Eats is worth it for restaurants walks through the break-even in detail.
What is the cheapest alternative to Uber Eats for restaurants?
Short answer: your own direct-ordering channel is almost always the cheapest, because it replaces a 15-30% marketplace commission with a small per-order fee. Plattr runs direct online ordering from around 2.5% per order (region-dependent), a fraction of what Uber Eats takes, and lets you keep the customer relationship. Marketplaces still help with discovery, so most restaurants keep one or two and shift repeat orders to direct.
Can I leave Uber Eats and still get delivery orders?
Yes. You can offer delivery through your own website using a courier or an on-demand dispatch integration, keep pickup and dine-in flowing, and use one marketplace for reach while you build direct volume. The mistake is switching everything off overnight before your direct channel and customer list are ready. Wind marketplaces down gradually as your own orders grow.
Do direct-ordering platforms really save money versus Uber Eats?
For repeat customers, yes, and the gap is large. On a typical order, a 20-30% marketplace commission dwarfs a direct fee near 2.5% plus card processing around 2.6-2.9%. The catch is that direct ordering does not hand you new customers, so you pay in marketing effort instead of commission. That trade is usually worth it once people already know your name.
Is Square Online a good Uber Eats alternative?
Square Online is a solid free-to-low-cost way to take direct orders, especially if you already use Square for your point of sale, and its processing is around 2.6% plus 10c in person or 2.9% plus 30c online (check current pricing). It is order-taking rather than an all-in-one operating system, so you may still bolt on loyalty, email, and reservations separately. For a Square-first shop it is a reasonable pick.
Should I use DoorDash or Grubhub instead of Uber Eats?
Switching between marketplaces changes your reach and your commission tier, not the fundamental model: you still rent access to their diners and pay 15-30% on delivery orders. DoorDash offers Basic, Plus, and Premier tiers (around 15%, 25%, 30%) and a cheaper pickup rate; Grubhub has its own tiers. Compare local coverage and current pricing, but treat any marketplace as discovery, not your core channel.
How many delivery apps should a restaurant be on?
Most independents do well on one or two marketplaces for discovery plus one direct channel they own. More than two marketplaces multiplies commission, tablet clutter, and menu-sync errors for diminishing new reach. Track which app actually brings first-time customers versus repeat orders you could serve directly, and cut the weakest performer.
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